We bring the team a fresh and different mindset for watching the market with new eyes through the lenses of disruptive innovation.
From this unique and privilege perspective, we stimulate a reflection on disruption significance for your business context through different concepts, under the disruptive innovation framework: consumer market vs non-consumer market, disruptions vs sustaining innovations, asymmetric motivations between established competitors and new entrants, over served clients, jobs-to-be-done, ambidextrous organization and congruence model.
Our training formats are adapted to different profiles:
Executive master-classes for project sponsors and decision makers.
Different from incremental and breakthrough innovations, disruptions emerge as opportunities in the market periphery, such as the low-end or the non-consumer markets. From this position, the middle and high-end markets are attacked with a new business model to beat the established competitors.
The discovery of these disruptive epicenters is approached differently, depending on the project team profile (venture builder or venture capital):
Overserved customer research. Understand the product/service dimensions for which there is no perceived value by customers or exceed by far what they need.
Startup ecosystem exploration. Identify players who are expanding the market, enabling new consumers through simpler and less expensive solutions, whose business model doesn’t fit with the traditional competition logic.
Once established the mindset and identified the opportunity, the creative momentum for the business model design begins, following the principles that govern disruption mechanisms.
Conceptualize-test-refine a model around a solution simpler and less expensive than the existing, serving adequately the market periphery.
Besides, the vision statement and a roadmap for business model deployment & evolution are defined, which address the disruptive strategy execution by three key milestones:
Foothold and consolidation in the market periphery. The disruptive business model is launched, demonstrating profitability and market traction for unattractive and low-profitable customers.
Move up towards the middle market. Evolution to improve the performance of the disruptive business model, breaking the trade-off ‘better product/service, higher price’ of the traditional business model.
High-end market dominance. New evolution of the disruptive business model to maintain the cost and price competitive advantage, addressing the most demanding and profitable customers. Traditional competitor are out of the market.
Excellence and empathy that
We love what we do. Our philosophy of work demands ambitious challenges, embrace ambiguity, collaboration and agility to deliver exceptional results. Some qualities of our profiles:
Experts in disruptive innovation, certified by the Harvard Business School.
Wide multi-sectorial experience, managing and executing high uncertainty projects for C-Level and Executive Leadership senior teams.
Master and PhD degrees by leading academic institutions in business and technology disciplines.
But above all, we are value-driven people with strong commitment to transparency, sustainability, economic & social impact, equality and inclusion.
We partner leading corporations or aspirational leaders, investors, business schools and startup ecosystems in their new venture challenges with disruptive impact.